Pete Lefresne has been named director of sports marketing and communication for Earlham College.
Lefresne will provide leadership for the Department of Athletics in all areas of marketing and communications. His primary emphasis will be publicizing and promoting the student-athlete experience and running game day operations for the College's 20 men's and women's varsity sports.
He begins his duties on Jan. 15.
"Pete has an extensive background in marketing and communications and will be an asset to our growing slate of sports on campus," Director of Athletics Mike Bergum said. "His experience will bring new energy to our game day experience while showcasing the tremendous success and scholarship of our student-athletes on and off the field. I am excited for Pete and our department as he begins his career at Earlham."
Lefresne's career in intercollegiate athletics administration spans 24 years at institutions competing at all three levels of the NCAA. Most recently, Lefresne was assistant athletic director for communications at Saint Leo University, a Division II institution near Tampa, Fla.
He also worked in similar roles for the University of Maine, the University of Maine at Farmington, Norwich University and Juniata College, a Division III institution in Pennsylvania that, like Earlham, is featured in the well-known book Colleges That Change Lives.
But with Lefresne eying a return to Division III sports, and having more of a hands-on role in athletics communications, Earlham was an obvious choice for his next career move, he said.
"Earlham is making major moves to deliver on the student-athlete experience," Lefresne said. "Earlham also has an unusually strong focus on community that helps students reach their potential, both on and off the field. That's really attractive to me."
In recent years, Earlham has invested more than $100 million in its facilities to meet the evolving needs of its students. In athletics, Earlham has built new baseball and soccer complexes, and upgraded its football complex, including the construction of new locker rooms and a weight room. Earlham's Athletics and Wellness Center is also outfitted with modern practice facilities, including a new multipurpose gymnasium floor and golf studio.
On the academic side, Earlham's distinctive approach to the liberal arts is making purposeful connections between classroom learning and experiential opportunities that position students to navigate careers from a multidisciplinary approach. The addition of The EPIC Advantage – the offer of a funded internship, community project or research experience for all students – is an opportunity that is virtually unparalleled in American higher education.
"I am looking forward to joining the talented group of coaches, administrators, and support staff within the Department of Athletics, and collaborate broadly with the Earlham College community," Lefresne said. "I look forward to chronicling the experiences and telling the stories of our student-athletes, and all that they accomplish in the classroom, in the community, and in competition."